"According to a Ficci-KPMG report, India is expected to have 500 million Internet users by 2017, out of which 382 million would be smartphone users, 70 per cent whom would be 3G/4G customers," he added.ĭitto TV has got 1.8 million subscribers on a monthly basis and almost 60 percent of them are repeat customers. That is what will drive more and more consumers towards such platforms, he said. With India projected to be the youngest country by 2020, when 60 per cent of the population is going to be below 40 years of age, Ghosh said, "it is going to be a significant shift in the cultural ecosystem and in terms of consumption behaviour". The digital video subscription market is estimated to reach around Rs. 33 crores) in the last two-three years.Īs per estimates, online video viewership in the country has nearly doubled between 20. He said the company had invested over $5 million (roughly Rs. Almost 95-96 percent is subscription revenue," Zee Digital Convergence Chief Executive Officer Debashish Ghosh told PTI. "We closed last year at a revenue of around Rs. With the number of people consuming content through online over-the-top (OTT) platforms rising, Zee's digital offering Ditto TV is aiming to double its revenue to Rs.
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